Google partners Idea for direct carrier billing

Idea says both prepaid and postpaid users can pay for apps or in-app features directly using Idea accounts.

Idea users can now pay for apps, games and books on Google Play directly through their postpaid and prepaid accounts. The in-build operator billing feature also extends to in-app purchases.

The cost of the app will be deducted from monthly bills of a postpaid user. Prepaid users can directly pay for the apps through their phone balance.

Kunal Soni, Head of Business Development for Google Play, India and Southeast Asia “This collaboration with Idea Cellular is the first time Google Play has offered direct carrier billing in India. Like with lower minimal pricing and pre-paid vouchers, we hope to make it easier for people to pay for the content they want on Google Play.”